The Massachusetts SpyVolume CCXXXVIII, Number 193 January 15, 2008 

Ink-stained wretches

Journalism 1937:  
How to cover strikes the Times way: All the stuff they feed you you print

Editors' Note: With the crushing of the American labor movement, the once-common strike story has all but vanished from the news columns. That must be why some of even our finest media sources are, ahem, a little rusty when it comes to strike coverage. Let's compare and contrast recent stories on the writers strike. On the left, a story appearing in The New York Times consisting almost entirely of nuggets slipped to them by management and their flacks. On the right, the story appearing the same day in the Spy, covering the same facts (plus some reporting) but minus the moguls' spin.  See if you can tell the difference! 


New York Times, Jan. 11, 2008

In Writers Strike, Signs of Internal Discontent Over Tactics

LOS ANGELES — When Hollywood’s studios walked away from the bargaining table last month, striking screenwriters came out swinging. They filed a legal complaint, boycotted an awards show and picketed late-night television programs.

But the militant tactics may be creating fissures within the guild.

In particular, some writers wonder whether they are actually doing more harm to themselves than their opponents.

“It’s a classic rope-a-dope, like the Ali-Foreman fight,” said John Ridley, referring to the 1974 boxing match in Zaire during which George Foreman outpunched Muhammad Ali for seven rounds, only to fall, exhausted, in the eighth.

Mr. Ridley, an open critic of the striking writers guilds whose credits include the “Barbershop” and “Third Watch” television series, created ripples here last week when he became the first prominent writer to break publicly with the Writers Guild of America West by declaring “financial core” status. Such standing allows someone to pay union dues and work for employers under its contract without observing its rules as an active member.

Earlier, a handful of soap opera writers — including the two head writers for “All My Children” — took a similar step, even as other writers continued with a strike that began on Nov. 5 when some 12,000 members of the Writers Guild of America West and the Writers Guild of America East walked out.

Such actions have been rare, and they mark the extreme edge of discontent within the guild, which has — like the major companies they oppose — so far retained a united front as it seeks more compensation for new media, among other issues.

Yet they point toward a growing unease among some guild members that the hardball tactics are backfiring, damaging the public image of the guilds and the well-being of many writers, without making a dent in the biggest companies that oppose them.

Things got sufficiently tense this week that Jon Stewart, a guild member who returned to “The Daily Show” on Monday without writers, questioned in a barbed on-air quip why the guild was willing to sign an independent agreement with David Letterman’s production company and not others.

Similar blowback erupted this week, when the threat of guild pickets chased celebrities away from, and ultimately shut down, the Golden Globes ceremony planned for Sunday evening. The move was intended to pressure NBC into returning to the bargaining table.

(The writers had already filed a complaint with the National Labor Relations Board, accusing the companies of failing to bargain in good faith.)

Instead, according to executives who requested anonymity to avoid further complicating dealings with writers, Jeff Zucker, chief executive of NBC Universal, a division of General Electric, has toughened his stance. Despite entreaties from the Hollywood Foreign Press Association, the event’s sponsor, he refused to let go of the Globes broadcast so a picket-free gala could proceed.

Meanwhile, Barry Adelman — executive producer of the Golden Globes telecast for Dick Clark Productions and a 31-year member of the writers guild — thought he had a solution that would allow the show to go on. But his offer to the writers, granting a prime-time showcase to the president of the West Coast guild to make his case, was rebuffed. Mr. Adelman declined to comment.

A less senior writer, Matt O’Neil, was provoked by the Globes shutdown to circulate an unusually pointed e-mail message to about 30 writers and industry players. “I don’t have a problem with any of the negotiating tactics we have used ... until now,” Mr. O’Neil wrote.

In an interview, Mr. O’Neil, who is working toward his first produced movie credit, said he was supportive of the strike’s goals, but added: “It’s very easy if I am a very big-time writer to sit on a picket line. It’s not as easy for a person who is on the way up or things are just starting to happen.”

The guild’s tactics, of late, bear the stamp of its strike coordinator, Jeff Hermanson. A veteran of blue-collar labor battles on behalf of carpenters, garment workers and others, Mr. Hermanson has long argued that companies require more stick than carrot.

In a phone interview Thursday, Mr. Hermanson said that some self-inflicted damage was inevitable in a strike.

“There’s always a need for sacrifice in order to achieve your objective,” Mr. Hermanson said. He said the members’ resolve had been strengthened by support from the Screen Actors Guild.

Yet writers found themselves in conflict with a well-liked fellow writer last week when they picketed “The Tonight Show” and its host, Jay Leno, and then began an investigation into whether his writing of his own monologues violated the union’s strike rules.

“How does fighting against Jay Leno and his decision to write his own jokes help get us a contract?” Craig Mazin, a former board member of the West Coast guild, wrote on his blog, artfulwriter.com.

Two of the most prominent soap opera writers to return to work are James Harmon Brown and Barbara J. Esensten, the co-head writers of “All My Children” on ABC, according to someone briefed on their decision who would discuss it only anonymously. The writing team, whose credits include “Guiding Light” and “Port Charles,” accepted financial core status and returned to work in late December.

The two writers did not respond Thursday to messages left at their offices.

Still uncertain is whether doubts about the conduct of the strikers will provoke organized resistance. Writers, who spoke on condition of anonymity because they feared retribution by other members, said last week that at least 50 prominent writers have formed a network of dissent.

That group is unlikely to make any public break with guild leaders until they see whether the Directors Guild of America — approaching contract negotiations with producers — reaches a deal that can become a model for a writers’ pact.

For the moment, Mr. Ridley has been warning writers who are seeking his advice about financial core status not to be hasty.

“I’m in a place where I can do it and survive,” he said. But, he cautioned, “there will be repercussions.”

Brooks Barnes contributed reporting from Los Angeles and Bill Carter and Jacques Steinberg from New York.

The Massachusetts Spy, Jan.  11 2008

Producers' Stone Wall  Crumbles as Top Stars Express Support for  Writers' Strike

LOS ANGELES, Calif. – When the studio and television producers walked out of labor negotiations with the Writers' Guild five weeks ago, they confidently expected the writers' solidarity to crumble under the combined weight of their economic power. 

Instead, a funny thing happened: the writers have remain united and the producers have started to splinter.

First, David Letterman's Worldwide Pants company signed an interim agreement with the WGA. Next came Tom Cruise's United Artists, and, at week's end, the Weinstein Company.

Even more threatening, however, has been the mounting displeasure of A-list starts such as Tom Hanks and George Clooney over the producers' adamant refusal to bargain with the WGA over its demands, including residuals on internet revenues.

And their displeasure will only increase if the producers' stonewalling claims not just the Golden Globes, but Hollywood's sacred Oscars, whose late-February broadcast will almost surely be picketed by the WGA if no contract has been reached by then.

The increasingly desperate producers have resorted to spreading disinformation about the WGA and the level of writers' support for the strike, but only the most credulous and ignorant media outlets are taken in by their crude tactics.

Despite their best efforts to infiltrate WGA and strike-related websites with anti-WGA rants and leak false rumors of defections from the WGA ranks to uninformed, naive reporters, the writers have maintained a united front.

The producers had hoped that writer-producer "show runners" would convert their WGA membership to so-called "fi-core" status, in effect allowing them to return to work and break the strike.

Yet the powerful and talented showrunners of top programs like Grey's Anatomy, the CSI family and Lost have refused to take the bait. The only fish the producers have reeled in is a third-rater named John Ridley, who has no important show now on the air.

The producers' hardball tactics appear to have backfired. NBC believed that they could bully their way into a Golden Globes broadcast, but support from the Screen Actors Guild stopped them cold. Now they are left with a "news conference" that any media outlet can attend. The Golden Globes dinner and satellite parties have all been canceled.  

Although Golden Globes producers Dick Clark Productions offered to sign an interim agreement with the WGA, the union saw no reason to grant NBC millions in ad revenues, in effect rewarding it for walking out of negotiations.  

As a result of its ham-handed tactics, NBC has cost itself between $10 and $15 million in advertising, while earning a rich dividend of enmity from the stars who have been cheated out of their night of glamour and fun.

All signs point to a similar showdown over the vastly more important and profitable Oscars broadcast, to be carried by Walt Disney's ABC network.

No star has expressed willingness to cross the planned WGA Oscar pickets, leaving ABC with the prospect of televising four hours of nothing but Ryan Secrest and whatever reality-show swine it can lasso on to the red carpet.

The embattled producers, beset by increasing defections from their ranks and ad revenue losses that are expected to exceed $100 million if the Oscars are scrubbed, are desperately trying to split off the actors and directors from the writers. Thus far the Screen Actors Guild has supported the WGA without exception.

This leaves the Directors Guild of America, now in negotiations with the producers. The DGA has a reputation of being less militant than the WGA, but it's also demanding residuals for internet distribution.

Although the producers had hoped to undermine the WGA by reaching a deal first with the DGA, the tactic now appears likely to backfire. If the DGA deal includes internet residuals, the WGA will demand them too. If it doesn't, the WGA and the Screen Actors Guild will receive an object lesson in the need to maintain a united front if their goal of internet residuals is to be achieved.

Either way, the producers' hard-line strikebreaking tactic has cost them millions and the L.A. economy hundred of millions, while earning them the ill will of the A-list talent they spend most of their time sucking up to and throwing money at.  

Even more threatening to producers, some writers are striking deals directly with hedge funds and others to produce content directly for the Internet, cutting the established studios and networks out of the picture entirely. If talent and capital, aided by distributors such as Google or Netflix, can profit from original work without involvement from the producers, it could be the first step toward a disintermediation of entertainment and the destruction of the studio/network oligopoly.

As a result of these ominous developments, only the easily-misled, lazy or corrupt could conclude that up to now the strike has been anything other than unmitigated disaster for the Hollywood moguls.

Real reporting done by Nikki Finke at Deadline: Hollywood.

The Massachusetts Spy is made possible by a generous grant from General Electric, where imagination is on strike


Jay's back . . . and he's got the scabs to prove it!